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Title: The Design Sprint — A Practical Guidebook for Building Great Digital Products

Description: The design sprint is a 5-step process for solving discrete business problems through design, prototyping, and testing with users.

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The Design Sprint — A Practical Guidebook for Building Great Digital Products About the Book Authors Order Now Connect Order Now About the Book To be successful at creating digital products you have to reduce the risk of failure but it's almost impossible to do that. Traditionally design leads have tried planning their way out of that conundrum. Only to find that no amount of planning can guarantee an outcome. In our lives we've been guilty of this too. Our grey hairs should stand testimony to the failure of waterfall and even Agile project management methodologies. The traditional approach to product design is broken. We all know that. So what's the alternative? The answer lies in people and process, not in new project management tools. Who it's for The product person: Maybe you're in a startup without all those defined roles and you wear a lot of hats. Maybe you're in a large enterprise organization that has each one defined to the nth degree. Maybe you are a product design freelancer. You might work in an agency as a consultant. You probably have read a blog post about this process. Maybe you even tried one yourself. You're very likely wondering how your unique needs will work with Design Sprints and are seeking more information than you can find in a few blog posts. If any of these descriptions sound familiar then this book was intended for you. About the Authors Richard Banfield Richard is the CEO and Co-Founder of Boston-Based User Experience Agency Fresh Tilled Soil. Richard was in the thick of it during the heady dot-com years, founding Acceleration, an international e-marketing business headquartered in London. He has never met a whiteboard he didn't like. C. Todd Lombardo As an Innovation Architect at Constant Contact's InnoLoft, he facilitates product and service design sprints for a wide range of external startups and internal product teams. He is also a member of the adjunct faculty at Madrid's prestigious IE Business School. Trace Wax After a career in user experience design and research at companies like Microsoft, Apple, and Nuance, Trace then became a developer at Pivotal Labs, and is now a Managing Director at thoughtbot. He is an author and maintainer of thoughtbot's design sprint methodology repository. ? 2015 All Rights Reserved || Designed by CTodd and the Fresh Tilled Soil Team. O’Reilly logo trademark of O’Reilly Media

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